From Victim to Victor- How To Cast Your Client In The Right Role and Maximize Your Damages
SPEAKER: Jesse Wilson, Colorado Springs, CO

About topic:
Telling the right story in trial means knowing who your client really is and how your jurors need to see them. When it comes to trial, most witnesses will cast themselves in the wrong role. Why? Look no further than the word “victim.”

“Victim” is the wrong role, and you, the trial lawyer—the director, the storyteller, the producer—must cast your client’s story correctly. Presenting your client in the wrong role can be the difference between winning and losing your case. Your job is to remove that “victim” mask that your client has come to wear.

In this one-hour presentation, you will be challenged as both Director and Storyteller to find a more powerful way of communicating and presenting both your client’s victor and your villain’s story.

Jesse will be sharing with you the powerful 4 Steps of The Stage to help you:

1) Better prepare your clients for trial
2) Arm your jurors for the vital emotional connection to empower them to act in your client’s favor
3) Deliver a more powerful and compelling direct examination
4) Deliver a more powerful and more compelling cross examination

Beyond Vanilla Marketing for Lawyers
SPEAKER: Wendy Witt, Pittsburgh, PA

About topic:
This is a 2 for 1 presentation. Get the foundational elements most law firms miss as well as the creative legal marketing that wins hearts, minds, and clients.

• Don't waste your marketing dollars on anything until you do this
• How to collect knock-your-sock off testimonials that look like your mom write them
• Know what marketing to invest in for each revenue level up to a million-plus
• Beyond vanilla marketing techniques that shock, awe, and get talked about

CURES Act: Getting Medical Records
SPEAKER: Colleen Carboy, RN, JD, Lewisville

About topic:

• You will learn how the Cures Act will make it easier for patients to access their health care information.
• You will understand terms used in the Cures Act such as “actors,” “information blocking,” “API,” and “exceptions to information blocking.”
• You will about federal and state laws to obtain low-cost medical & billing records for your clients.

Texas Court Update: A Review of Recent Cases for Trial Lawyers
SPEAKER: Marion M. Reilly, Corpus Christi

About topic:

The Texas Supreme Court issued a handful of cases recently that trial lawyers need to be aware of, including cases concerning:

• the requirements of controverting affidavits
• the timely designation of unknown responsible third parties under Chapter 33
• whether the UDJA is available to determine an insurance carrier’s liability for benefits under a UIM policy
• whether a policyholder has the right to seek reimbursement from an insurer who settles for less than the policy limits, but forces contribution by the insured to obtain the release
• the scope of Chapter 95 protections by clarifying when an injury arises from a condition or use of an improvement

Empowering Your Legal Staff
SPEAKER: Craig Carlson, Killeen

About topic:
How to build/maintain a motivated, enteric, positive, efficient, and productive team.

• Building a great team - hiring the right people
• Training your team
• Systems, standards, and goals
• Motivating your team
• Creating the right culture
• Importance of purpose, fun, and evaluations
• Leading your team
• Ethical / Legal issues

Empowering Your Team using Tools, Training & Expectations
SPEAKER: Tim McKey, Baton Rouge, LA

About topic:

• Importance of standard systems
• Key Performance Indicators (KPI) usage
• Manage vs. People Issues