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Win Your Next Trial by Losing a Focus Group
Published by San Francisco Trial Lawyers Association and Texas Trial Lawyers Association



Summary
Learn the advantages of conducting focus groups in your cases, from inexpensive informal discussion groups to full blown mock trials. Hear about the importance of recruiting and screening panelists in the venue your case will be tried, emphasizing the main defense points, and how to use the information to re-tool your case for trial.

Don’t let your jury be your first focus group!

Presenters
Kevin Morrison
J. Kevin Morrison (Chair) is a partner at Jones Clifford, LLP in San Francisco and ex¬clusively represents individuals and families who have been harmed as a result of the neg¬ligence of others. For Kevin, trial preparation includes the frequent use...More
Carol L. Bauss
Carol Bauss, J.D. is a Senior Litigation Consultant at NJP Litigation Consulting/West since 1992, working on cases around the country ranging from personal injury, employment discrimination, and civil rights, to white collar criminal and commercial...More
Program Agenda
5 Minutes - Introduction
60 Minutes - Presentation
10 Minutes - Live Q&A with the Speaker

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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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